The focus of this new campaign for The Forgotten Child Foundation (Het Vergeten Kind) was on the problem that many caregivers in homes change too much, so the children never feel at home. The story was told as a rime like done in books of Miffy and the idea was to create a pop-up book to bring the story to life.
The story is about a little boy called Bas who – even though it’s his birthday – feels alone as there’s nobody with whom he is really related.
Client: Het Vergeten Kind
Bureau: The Gardeners
Regie: Manuel Ferrari
Producer: Geert Jansen
Design: Sonal Jadhav, Michiel Krop
Animatie: Michiel Krop
Online: Julien Kraakman